Facebook and Google are most popular on internet due to there helping and useful needs. But it is possible you don’t know about some special features that make the qualities very profitable. Hence,these companies made comprehensive efforts in order to turn Internet advertising useful, effective and easily affordable.
In now a days Google and Facebook both gives a platform from Digital marketing. Because you ,me ,everyone want a quick result in there field of interest. For helping user like us both are upgrading their sites and feature.
The duration of online marketing took off through the emergence of the Internet. The development of the Web 1.0 platform in the early 90’s. Because of most significant breakthroughs in the field of technology,communication.
The World of the Digital Marketing is shaped into two Crucial Events:
First- The Google was now only one search platform all over the globe who is rising their popularity if we compare it with another search engines like Yahoo, Bing, Ask.com .
Second– Facebook has done immense work to appeal on social media networking site in the public market.
Google and Facebook both the companies made inclusive efforts in order to turn Internet advertising useful, effective and easily affordable. They are helping to connect business at a high level from their consumers. The ad buying area offered by them proved a boon to the advertisers. Beside that, businesses have the main attention to their target audience at the time when they are available with the right message.
Table of Contents
Introduction to Google
Larry Page and Sergey Brin both of them were Ph.D students in Stanford University, California. They had founded Google in 1998.
Google was launched on the date was 4 September 1998 at Menlo Park in California in the United States. And the Sundar Pichai was appointed as CEO of the Google company. replaced the Larry Page was replaced and became the CEO of Alphabet.
Evolution of Google
Right from start, Google’s target was always to grow as the fastest and more valuable web search in the world. And for around two decades, the company has started to focus on changing its searches. because they offering the good and many relevant results possible from the web. One way of progress is the endless further growth and variation of the basic search algorithm. You’ll find a data of all the most significant steps that have fundamentally changed the way Google’s search engine works back side of the scenes.
These growths are very significant for all websites operators — both the Panda and Penguin updates have tremendously transformed the work of online marketers, particularly their SEO tasks.
There are some generations of Google which automatically describes, how the company processing to grow their business for many decades:
1998: The first search engine results page
The Google online search came into existence in 1998. This was important and right time too, as the chance of the century saw an outburst in the number of websites.
2000: Invention of Google AdWords
The competition had basically taken the position to integrate banner display advertisements into their search engine results. The AdWords initially released on 23 October 2000. And it’s an online advertising service developed by Google. Google AdWords system is basically based on cookies and partly on keywords which regulated by advertisers.
2001-2007: from a simple web search to Universal Search
The invention of the vertical search engine and Universal Search is a component which describes how Google was usually to become the universal and more used search engine. Some of the more significant vertical search functions include:
Since 2008: Ever-improving processing of information
The google comes into existence to develop the process to get the more information in less time. Whenever the information sort it provides a large amount of information and data required for the millions of daily searches for documents and contents on multiple devices.
The output of Google positive result is that is the world biggest search engine provider. 65% people in world believe to search on it apart from any other search engine.
Introduction of Facebook
Mark Zuckerberg launched Facebook on 4 February 2004, with the help of their friends of Harvard College students and roommates named as Eduardo Saverin, Andrew McCollum, Dustin Moskovitz and Chris Hughes.
An American Online social media and social networking services are known as “Facebook”. Company based in Menlo Park, California. The Facebook is an online directory that joins people via social networks.
Evolution of Facebook
As we know there is a facebook design’s which are so beautiful and some of emoji’s explain what the user said… Facebook is a social media which introduce you to another user by seeing your profile.
Decades of the facebook revolution:
It judges the face of the users to shows the result who is hot or not.
The domain thefacebook.com. Facebook launch as a Harvard-only social network expands to MIT, Boston University, Boston College, Stanford University, Dartmouth College, Northeastern University, Yale University and Columbia University.
Due to the domain moves ,it’s surface of operations to Palo Alto, California. By December 30 millionth of people registered on the facebook.
2005: Facebook Notes
Launches its photos feature with no restriction on storage (but cannot tag friends) and after sometime introduced to tag friends. “Facebook Notes” is released and featured as a blogging.
2006: News Feed
News Feed has come into the role in this year, the initial news feed is an algorithmically generated and constantly stimulating summary of updates about the activities of another friend. The concept is comparatively new at the time & the user base is open to everyone aged 13 and over, and by a valid email address.
Facebook launches it and also announces for mobile support. It announces Facebook Platform for developers to make applications on top of Facebook’s social graph.
2008: Tabbed Redesign
Whole site redesign by option for the tabbed redesign, and proceed users to opt in it, it pushes all users to opt-in.
Credits can discharge in order to help users to get Facebook gifts.
2009: Like Button
The Facebook activates “Like” button. Says a feature whereby people may tag friends in their posting contents or in comments.
Submitted Community Pages, the pages which are populated by article through Wikipedia. Announce Instant Personalization, begin by Microsoft Docs, Yelp, and Pandora. It begins to allow external websites to embed the like button.
Also, introduce the start of the “Like” button that is being available for comments.
2011: UI Timeline
Colleagues with Skype to make video chat and updates its website interface to create messaging more seamless, then Messenger is launched in Android and IOS & after some period of time makes the app available for Blackberry os.
The character limit for posting has been increased from 500 to 5000 and allows people to subscribe to non-friends and to set the term by which they receive updates from their current friends and also the subscribing user.
2012: Advertisements in Feed
Facebook seems to be an easier way to promote ads and Facebook is a great advertising tool.
2013: Trending Topics
Exchange Process: This process retarget customers that have already visited your website directly on Facebook.
Graph Search: In this, you can use simple, phrases like “Photos my Friends took in New York City” to find what you want.
New Timeline: The New Timeline updates, and added new functions and extended the hashtag for the mobile site.
2014: Oculus VR
Facebook Paper, a separate iPhone app which arranges a newspaper-like or magazine-like experience for reading on the phone. That was closed later in 2016.
Hence,The team who is working on mobile apps that specialize in different origin related to the Facebook experience, rather than trying to make changes to Facebook’s main web version, mobile version, or its iOS and Android apps. And says that, Facebook Paper is the first product of Facebook Creative Labs. But after that, it is also closed in 2015.
It helps in identifying LGBTQ-friendly gender and pronoun options.
A face recognition algorithm (DeepFace) arrives to identify face & also acquires Oculus VR, Inc., a leading virtual reality company.
2015: React Native Framework
Reactive Native Framework helps in build-up native apps as open source.
In present, the company’s mostly used apps include its main app, Messenger, and externally built and acquired apps like Instagram and WhatsApp.
2016: Facebook Live
It marks as Facebook’s entry in the live-streaming space, competing by Twitter-owned Periscope.
Because,It helps in the Initial Reactions like(“love”, “haha”, “wow”, “sad”, and “anger”) another reaction, “yay”, which was used in initial testing of the feature, has been removed). Every user can cast the one reaction many times in a single post.
We have discussed the evolution of Google and Facebook. I think that know you understand about the both Google and Facebook, and you know how both works on the server. Google and Facebook both are different thing.
Google is a search engine, from where you can find anything that you want and another is social networking site where you can chat or message, make a call, video call. Social networking is connectivity of people to people.
This contains all the features which are going on from back years to create better performance because the technology is now so vast.